The Challenge

Create an urban-like badge logo from the concept given by the client. Logo had to be based on the city Fresno with specific colors in mind.

Client provided a quick sketch concept of what he wanted his logo to look like for his new food truck business.

The problem?

I had to decipher the concept into what he really needed, design elements that can be kept and ones that can be discarded, typeface to be chosen, and color swatches to choose from.




Grizzly City Grub


Logo Design


August, 2019

Into The Woods
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