Complete Outdoor Experience With Friends
Into The Woods was created by a group of friends that shared the love of the outdoors. Taking a break from the robust busy world of the city and urban jungle. Wanting to share this experience with others, Into the Woods was made. Sharing this experience of shedding the stresses of normal life for the tranquility of the outdoors with newbies and the experience alike.
The focus of these excursions is to get away from your normal day-to-day life. Putting down the electronic devices and actually interacting and communicating with the individuals around you. Getting some fresh air, relaxing, and interacting with nature for its beauty that we overlook. When you come back, you are renewed.
De-stress
No work
No social media
Just getting away from day-to-day stresses
Relationships
Developing personal relationships
Communication and interaction with the people around you
Nature
Experiencing nature
The Experience
Becoming anew
Design To Match The Outdoors
The concept behind the logo is to be rugged but playful.
Instant thought that came to mind, SCOUTS. Simple, playful in the great outdoors.
The design is based on a patch concept where there are symbols that represents different aspects of camping. You have the camp fire, map, tent, and mountain symbols. Not to be detailed, they were made using just lines. The logo has a distressed texture on it so it will have that rugged look. The colors chosen were deep earth tone colors – brown, dark green, pale red.
To keep with the look of a rugged nature theme, the logo is only used on natural looking materials with nature like colors.